The Founder: Nina Chardin
“DO YOUR PART,” PIERRE RABHI
I grew up in the Vosges countryside in a wooden house built by my father, surrounded by a family of beekeepers and craftsmen. I have always been sensitive to the beauty and impact of our living space. In love with nature, ecology is not a new subject and has always been at the heart of my approach. However, it took me a few years to combine these values with interior design.
After a preparatory class and a Master’s degree in Business School in Marketing and Communication, I now believe in Ethical Marketing to make ecology more desirable and as a driving force for more sustainable consumption. After two years in mass distribution, I decided to follow an additional training in design, which allows me today to be as close as possible to the realities of design and manufacturing specific to companies.
In parallel, I launched what would become My Green Cocoon and I started a lot of research, writing articles, meetings, exchanges, sourcing, which allowed me to acquire a micro and macro vision of the market, the different actors, practices, materials, labels, but also the needs of companies and consumer demands.
The project : My Green Cocoon
The webzine Neena Lenka, eco-responsible decoration was born in a corner of my head in the fall of 2017, as a perfect balance between my passion for objects and our interiors; and for the need to restore meaning, respect, awareness, and pleasure too, in a neglected field.
It was when I left the store of a very distracted decoration sign that the evidence came out. I bought organic, I took the path of homemade cosmetics, I preferred second-hand clothes,… so why not also apply this philosophy to decoration?
At that time, no one was talking about slow deco, and the notion of ecological decoration was still associated with something old-fashioned and not very interesting for the general public. I then decided to prove that an eco-responsible decoration without sacrificing beauty is possible and initiated the writing of a manifesto.
Since then, Neena Lenka has continued to grow and evolve, through encounters, experiments and life giving birth to the Guide and Directory ebook project in October 2018. At that time, I was talking about eco-responsible decoration, but the term was still too undesirable and I opted for the notion of slow deco. I also changed to a stronger name of meaning and created My Green Cocoon (registered brand).
At the end of 2018, I met different actors in Bordeaux and Gironde, I saw more and more ethical decoration brands being created, and the public’s interest in the theme grew. I am increasingly being asked to federate and speak with one voice, to gather, to gather, to gather, but also to inform and raise awareness. A professional project suddenly ends in early 2019, so I decide to expand My Green Cocoon and turn to companies in the sector and the existing community of enthusiasts to build a project that is really useful for everyone.
GREEN COCOON MENTION, DIRECTORY & ESHOP
My Green Cocoon is taking a serious turn in 2019 with the implementation of several services to expand the awareness component through the blog. There is now a Green Cocoon Mention, a Directory and an Eshop dedicated to sustainable and slow home decor and furnitures.
SUPPORT FOR PROFESSIONALS IN THEIR COMMUNICATION AND MARKETING STRATEGY
After two years of observing and experimenting with different communication and marketing solutions to get an eco-responsible message across, I now work with professionals. From (re)branding to website creation, storytelling and the implementation of a global communication and marketing strategy.